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Sound Asia FM is a community based Asian Radio Station with deep roots in the Indian Sub continent. Sound Asia FM's strategy is to broadcast 'Home away from Home' and has been on air for over nine years.

Sound Asia FM broadcasts on 88.0 FM in Nairobi and on 89.9 FM in Mombasa. Over the years, Sound Asia FM has recognized the need to have listeners tune in anywhere they are and hence launched an online platform on www.soundasiafm.com where listeners can listen from anywhere in the world.

Sound Asia Fm boasts of a wide reach, being the only exclusive Asian Station in Kenya captures about 85% of the listenership. Our programming and Music rotation is created to cater for a cosmopolitan mix comprising Hindi, Gujrati, Bhangra and Western Music listeners.

Sound Asia FM listeners entail students in college or campus, Small/medium sized business executives, top Business Gurus in the country and arond the world.

Sound Asia FM plays newly released music from Bollywood and other local & international Asian artists. The music also includes a mix of the golden oldies {40's, 50's, 60's 70's & early 80's}, the late 80's & early 90's which is appreciated by the older generation.

Sound Asia FM broadcasts in the two most populated towns in Kenya {Nairobi & Mombasa} and targets the trendsetters of the community which reflects on other towns following their lead in many aspects of their lives. The station is 78% driven by requests from the listeners and this is how we enhance not only our listenership. We value our listener hence we encourage feedback on their experience with Sound Asia FM on the music played and the entertainment provided.

During Festivities like Ramadhan, Eid & Diwali the number of requests is much higher as families across the world send their greetings through Sound Asia.

Sound Asia Team
The Sound Asia FM team consists of fluent Hindi, Gujrati, Punjabi and English speakers.

Sound Asia Fm has various programs which have been tailormade to cater for the different categories of listeners.