ENTERTAINING YOU EVERYTIME, EVERYWHERE !!

Sound Asia is a community based Asian Radio Station with deep roots in the Indian Sub continent and is in line with its strategy to broadcast 'Home away from Home' over a period of nine years of broadcast and the various changes in the Asian culture in Kenya. Sound Asia broadcasts on 88.0 FM in Nairobi and on 89.9 FM in Mombasa. We see to it that the listeners can tune in to listen to Sound Asia everywhere and at all times. Being the exclusive Indian station with the widest reach we boast an 85% of the listenership in the country.

Sound Asia airs new released music from Bollywood and also caters for music appreciated by the older generation being the Golden Oldies. OUR REACH Our programming and Music rotation is created to cater for a cosmopolitan mix comprising of Hindi, Gujrati, Bhangra and Western Music listeners. We broadcast in the two most populated towns in Kenya and target the trendsetters of the community which reflects on other towns following their lead in many aspects of their lives. The station is 78% driven by requests from the listeners and this is how we enhance not only our listenership but also obtain feedback from the listeners on their preferences in music/entertainment. During Festivities the volume of requests is much higher as families not only from Kenya but also across the continent send their greetings through Sound Asia.

Events & Programs: Sound Asia has hosted several International artistes by launching music shows as well as run local road shows at well established up-market venues both in Nairobi and Mombasa successfully by incorporating Big brand names in the market as sponsors and co-sponsors for such events. Every weekend Sound Asia has an activity in Nairobi or Mombasa and this is in an effort to thank our listeners in one way and also appreciate their dedication towards Sound Asia. Over the years Sound Asia has been involved in various community activities socially, religiously, culturally and also in business. Presenters: Sound Asia boasts a hand full of a well skilled team of presenters who not only entertain but create a musical bond with the listeners and keep them glued to the programs being aired.

The team consists of fluent Hindi, Gujrati, Punjabi and English speakers. Listeners: The Sound Asia listener entails students in college or campus, from the Small/medium sized business executive/owner to the top most Business Gurus in the Kenyan market. . Different programs cater for different ages especially the over 40’s are very accustomed to their genre of music which we cater for on weekends. We hope this outlook of Sound Asia Fm answers your unsung questions as we deliver to the Asian Market on a NATIONAL PLATFORM to cater for your clients and brands.